About COYEEC


Creating Opportunities for Young Entrepreneurs through E-Commerce [COYEEC] is a project focusing on creating employment possibilities (including self-employment) for youth with fewer opportunities: youth from deprived neighborhoods and youth with migrant backgrounds. The project will be executed in three countries, Germany, Belgium and The Netherlands.

 

Needs:

In recent years, we determined several need based on our experiences working with disadvantaged, vulnerable youth in urban communities.

  • The economic crisis , the lack of formal qualifications (diplomas ) and work related discrimination inspire more and more young people to leave the labour market and opt for (self-)employment through entrepreneurship.
  • Most young entrepreneurs focus on local activities because they lack the knowledge of online business and e-commerce and therefore miss out on the opportunities that the Internet offers.
  • In the coming years they will continue to lag behind in these fields, not being able to fulfill their potential.
  • Although the digitalization of society throughout Europe leads to the same challenges, youth workers are insufficiently capable to tuner these developments into opportunities.
  • Every year, new concepts and services are introduced (like mobile advertising , customer loyalty through social media , financing through crowdfunding , in-app sales , dropshipping , online shop-in-shop concepts , etc. ) .
  • Youth organizations want to step in and offer courses on e-commerce, but find their own knowledge and skills relating to online business insufficient, partly due to the rapid development trend.

 

Aims / objectives:

  • This project aims to develop a sustainable methodology, toolkit and online platform for international youth-workers, in providing transnational trainings in online entrepreneurship to youth with a bi-cultural background.
  • The focus will be on transnational entrepreneurship and the entrepreneurial opportunities offered by the bi-cultural background of the participating youth and youth workers.
  • Besides, the partner organizations involved already have been instrumental in offering courses in entrepreneurship to ( migrant ) youth with ambitions to improve their employability and position on the labour market.
  • By cooperating in this enduring trajectory, the partners strive to develop methods and trainings for youth workers with a focus on including and expanding the unique and specific skills a bi – cultural background offers.
  • The project also features the supra- national development of a comprehensive manual and toolkit for youth workers with a focus on cooperation across national borders, aimed to train young entrepreneurs with a bi – cultural background.
  • Finally, all partners in the project will contribute a (modest) investment to help fund the best projects and the realization of the pilot training together.

 

Target groups:

Primary: youth workers/educators that are active in multi-cultural urban communities, ie. representatives of partner organizations who have been involved in the organizations’ past e-commerce, entrepreneurship and ICT-activities/projects.

Secondary: The members of these communities, predominantly minorities with migrant backgrounds, are our secondary target group.