Creating Opportunities for Young Entrepreneurs through E-Commerce [COYEEC] is a project focusing on creating employment possibilities (including self-employment) for youth with fewer opportunities: youth from deprived neighborhoods and youth with migrant backgrounds. The project will be executed in three countries, Germany, Belgium and The Netherlands.



In recent years, we determined several need based on our experiences working with disadvantaged, vulnerable youth in urban communities.

  • The economic crisis , the lack of formal qualifications (diplomas ) and work related discrimination inspire more and more young people to leave the labour market and opt for (self-)employment through entrepreneurship.
  • Most young entrepreneurs focus on local activities because they lack the knowledge of online business and e-commerce and therefore miss out on the opportunities that the Internet offers.
  • In the coming years they will continue to lag behind in these fields, not being able to fulfill their potential.
  • Although the digitalization of society throughout Europe leads to the same challenges, youth workers are insufficiently capable to tuner these developments into opportunities.
  • Every year, new concepts and services are introduced (like mobile advertising , customer loyalty through social media , financing through crowdfunding , in-app sales , dropshipping , online shop-in-shop concepts , etc. ) .
  • Youth organizations want to step in and offer courses on e-commerce, but find their own knowledge and skills relating to online business insufficient, partly due to the rapid development trend.


Aims / objectives:

  • This project aims to develop a sustainable methodology, toolkit and online platform for international youth-workers, in providing transnational trainings in online entrepreneurship to youth with a bi-cultural background.
  • The focus will be on transnational entrepreneurship and the entrepreneurial opportunities offered by the bi-cultural background of the participating youth and youth workers.
  • Besides, the partner organizations involved already have been instrumental in offering courses in entrepreneurship to ( migrant ) youth with ambitions to improve their employability and position on the labour market.
  • By cooperating in this enduring trajectory, the partners strive to develop methods and trainings for youth workers with a focus on including and expanding the unique and specific skills a bi – cultural background offers.
  • The project also features the supra- national development of a comprehensive manual and toolkit for youth workers with a focus on cooperation across national borders, aimed to train young entrepreneurs with a bi – cultural background.
  • Finally, all partners in the project will contribute a (modest) investment to help fund the best projects and the realization of the pilot training together.


Target groups:

Primary: youth workers/educators that are active in multi-cultural urban communities, ie. representatives of partner organizations who have been involved in the organizations’ past e-commerce, entrepreneurship and ICT-activities/projects.

Secondary: The members of these communities, predominantly minorities with migrant backgrounds, are our secondary target group.